Crawford County boutique named the 2020 Best Store Front Boutique of the Year in Kansas

Media release from Pearls & Curls Boutique

GIRARD, Kan. – Pearls & Curls Boutique of Girard, Kansas was recently named the Best Store Front to Shop in Kansas for the 2020 Boutique of the Year. More than 250,000 voters were cast by shoppers in this year’s Boutique Awards. The Boutique Awards celebrate retail at a unique time, when many claim there is a retail apocalypse with the closings of multiple notable big box retailers and mall staples. However, industry trends continue to show a strong upswing in the boutique retail market.

“When we found out we were awarded as the Best Store Front in Kansas, were were so ecstatic, this is one of the most prestigious awards of our industry and we couldn’t be more thankful for every single one of our customers.”

Shelby Cannon, owner of Pearls & Curls

Just 40 minutes from Joplin, Missouri, and 90 minutes from Kansas City, Pearls & Curls Boutique is on the town square, where explorers can enjoy historic buildings and monuments that date back to the 19th century, as well as local specialty shops and restaurants.

Pearls & Curls Boutique opened in 2016. Shelby Cannon transformed the oversized waiting room of a decades-old beauty salon into a boutique with a full range of clothing sizes, home décor, jewelry, gifts, baby items, candles, and food. The beauty salon is owned by Cannon’s mother, Debbie Hobbs.

The boutique business quickly grew. Cannon resigned from her teaching job and began running the business full time. In 2019, an additional 200 square feet to the store was added, expanding the original sales floor by one-third.

Customers range from visitors passing through, to students from local high schools and nearby Pittsburg State getting their hair and nails done in the salon and shopping for select clothing, shoes and accessories for a date night, special event, or gifts.

Boutique Awards is the only global recognition event for independent boutique retail owners in the fashion industry, and is hosted by The Boutique Hub & Shop the Best Boutiques. The Awards recognize and celebrate the best boutiques across all 50 states in the U.S., Canada, Australia and the United Kingdom. Categories are Storefront Boutique of the Year, Online Boutique of the Year, Children’s Boutique of the Year, Mobile Boutique of the Year, along with Overall State Boutique of the Year, and Global Boutique of the Year.

The Boutique Hub, the global voice and hub of the boutique retail industry, cites one of the strongest boutique markets in history with new boutiques opening daily across the globe, and established boutiques posting some of the strongest sales to date. The shop small movement is certainly alive and well as big box retail dwindles.

“In a time when consumers are choosing experiences over things, and having quality service over finding another piece of fast fashion off the shelf, boutique retailers have found a niche market serving people in a way that goes far beyond trend or price. It’s a lifestyle.”

Ashley Alderson, Founder and CEO of The Boutique Hub.

For a full list of winners, visit

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